Commercial Roofing Marketing That Turns Website Forms Into Signed Contracts
Commercial roofing marketing should fill your bid calendar, not your inbox. We help contractors who do restorations, coatings, and replacements get in front of the facility managers and building owners who sign big checks.
Month One: $176,100 in Signed Roofing Contracts
Jesse from Buckeye Roofing in Ohio, a Conklin commercial roofing contractor, turned on the campaign we built. In the first month, three website leads became signed contracts worth $160,000, $10,500, and $5,600.
That’s not clicks or impressions. It’s signed work.
We're H&A Marketing, a fractional CMO team for construction companies. For commercial roofing contractors who do restorations, coatings, and replacements, we handle the marketing so your crews stay booked and your estimators spend their time on real bids.
Real Results: we doubled joas’s business.
Joas Borkholder, owner of American Builders Commercial Roofing, shares how working with us completely transformed his business.
In just a few months, he DOUBLED his revenue—and we’re just getting started.
From branding, website, and content to social media, SEO, and ads, we built a complete marketing system that delivers real results.
How We Work
A simple four-step process focused on signed commercial work, not vanity metrics.
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We learn your markets, roof systems, margins, and the jobs you want more of.
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We fix or build the site, set up call and form tracking, and launch the campaigns.
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We track which forms become inspections and which inspections become contracts, then put more budget behind what’s working.
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You see calls, forms, bids, and signed revenue, with rankings tracked every week.
Most Roofing Marketing Is Built for Homeowners
A homeowner with a leak calls the first roofer they find. A facility manager doesn’t.
Commercial buyers research, compare, and check references before anyone gets on the roof. Marketing for commercial roofing contractors has to earn that trust first.
Longer decisions. Buyers take weeks to decide, not hours.
More people sign off. Owners, property managers, and sometimes a board.
Bigger jobs. One good lead can pay for a year of marketing.
Restoration vs. Replacement: Sell the Conversation Building Owners Want
A lot of building owners don’t know their roof can be restored. Commercial roof restoration marketing that teaches them that gets you in the door ahead of contractors who only quote tear-offs.
Restoration and Coatings
Extends roof life without a tear-off
Less disruption to tenants and operations
Often costs far less than replacement
A natural fit for roof coating contractor marketing
Replacement
The right call when the deck or structure is failing
Bigger tickets, longer sales cycles
Buyers want warranties, certifications, and proof
We build pages, ads, and content for both, so whichever answer fits the roof, you’re the one they call.
Commercial Roofing Marketing Services
Google Ads for Commercial Roofers
Campaigns for restoration, coating, TPO, metal, and replacement searches. We filter out residential clicks so your commercial roofing leads are real.
Commercial Roofing SEO
Service pages, location pages, and guides that rank for what building owners search. Rankings keep working after you’ve paid for them.
Websites That Win Bids
Fast, credible sites with project photos, FAQs, and a Free Quote form that makes asking easy.
Fractional CMO
Strategy, budget, tracking, and someone accountable for results, without hiring a full-time CMO.
Every lead is exclusive. Your site, your ads, your rankings. We never sell your leads to anyone else.
Guides for Commercial Roofing Contractors
Roofing Contractor Marketing: Proven Growth Guide
More guides for commercial roofing contractors are coming soon.
Commercial Roofing Sites We’ve Built
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Buckeye Roofing & Restoration (buckeyeroofingohio.com)
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American Builders, commercial roofing, Elkhart, IN (abroofs.com)
Commercial Roofing Marketing FAQ
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Commercial roofing marketing is the mix of SEO, Google Ads, websites, and content that helps roofing contractors win restoration, coating, repair, and replacement work from facility managers, property managers, and building owners. It’s built for longer B2B sales cycles, not homeowner emergencies.
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Commercial roofers get more leads by ranking for commercial searches, running ads that filter out residential clicks, building service and location pages, showing proof like warranties and project photos, and making the quote form easy to find. Exclusive inbound leads beat buying shared ones.
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Yes. Commercial roofing lead generation targets buyers who research, compare bids, and get approval from several people. The messaging leans on proof, warranties, and total cost of ownership instead of urgency, and the sales cycle runs weeks or months instead of days.
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Teach building owners that restoration is an option. Build dedicated restoration and coating pages, run ads on restoration and coating searches, show before-and-after photos, and explain the cost and lifespan compared with replacement. That conversation often wins the account.
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Google Ads can bring in quote requests within weeks. One of our clients signed $176,100 in contracts in month one. SEO usually takes three to six months to build and then keeps producing.
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No. Every lead comes straight to you from your own website, ads, and rankings. We don't resell inquiries or send the same lead to other contractors.
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It depends on your markets, services, and goals. We'll go through real numbers on a free strategy session, with no obligation.
Ready for Your Next $160K Roof?
If you do commercial restorations, coatings, or replacements and want more of the right forms coming in, let’s talk. No pitch deck, just a straight conversation.